Competition winners pitched tech innovations to some of London’s biggest redevelopment projects

Tech businesses in London had the chance to pitch their innovative solutions to some of the highest profile redevelopment districts in the capital last Thursday.

Winners of two competitions were given the opportunity to pitch to members of the Smart London Districts Network, including representatives from organisations leading the redevelopment of Queen Elizabeth Olympic ParkElephant and Castle and Croydon

The competitions, organised by the Institute for Sustainability in partnership with the Mayor of London and supported by EIT Digital, were an opportunity for small businesses and entrepreneurs to come forward with innovative solutions which could help regeneration projects meet the demands of London’s growing population. They focused on smart wayfinding innovations solutions, as well as innovations which would connect people and create communities.

The presentations were held at City Hall on 17 September.

The Smart London Districts Network is one of two Smart London Innovation Networks (SLINs). They were set up by the Smart London Board with the aim of supporting the Mayor of London’s vision for ‘smart city’ innovation. The SLINs help to make London’s growth economically, environmentally and socially sustainable by identifying key challenges and stimulating take-up of digital technologies which will improve the lives of Londoners.

In addition to pitches, the event provided attendees with the opportunity to meet a range of innovators as well as to network with other district level developers and academics working in this area of smart technology.

Matthew Pencharz, Deputy Mayor for Environment and Energy, said: “London’s population is expected to grow to nearly 10 million by 2030, placing pressures on resources, infrastructure and communities. With the help of a thriving tech industry on our doorstep, we can ensure London maintains its position as a global city with an economically, socially and environmentally sustainable foundation. “

The Chief Executive of the Institute for Sustainability and Smart London Board member, Ian Short, said: “By working with London districts to identify their key shared challenges, we are helping create new smart city market opportunities for SMEs and tech start-ups. At the same time, we are providing support to the organisations delivering large scale redevelopment and to make their districts more sustainable. This is a great opportunity to shape the smart city market by helping suppliers to better understand demand-side needs and inform their future product development, research and marketing. “

Dennis Moynihan, London Director, EIT Digital said: “As London faces the challenges posed by significant growth, it is also home to great opportunity for innovative solutions. These competitions are a great way to bring stakeholders together, source the best innovation from Europe, and put creative solutions into practice for the benefit of all Londoners.”

Winners of the Smart Wayfinding competition call are:

colocator (Crowd Connected Ltd) an insight platform offering districts real time visualisation and analysis of people movement.
Flybits Smart City Solution (Flybits Inc) smart wayfinding apps for both district residents/ visitors and managers, combining contextual information for end users with actionable insights for district management.

Smart Wayfinding (Maynard Design) a combination of digital and physical elements providing wayfinding to district users, including fixed milestones with digital displays and an app for residents/ visitors.

TriceKit (Area360) a software development kit (SDK), with core features including indoor positioning, wayfinding, analytics and a prediction engine, enabling location based and behavioural content delivery, as well as real-time analytics on district user movement.

Winners of the Connecting people and creating communities competition call are:

Cityness an app providing an Augmented Reality digital ‘overlay’ to public users of a district through which they can interact with each other and access information which helps them make sense of the area and its surrounding locations.

Strawberry Smart Bench a smart solar social hub, which offers a range of services to users, whilst encouraging them to congregate and socialise.

Stickyworld an online stakeholder engagement platform which allows district managers to capture and respond to comments and questions in a virtual environment.

Hello Lamp Post a playful SMS platform, inviting people to strike up conversations with familiar street furniture using the text message function of their mobile phone.

Highly commended are:

BriteLocate3D (Briteyellow Ltd) an interactive 3D indoor/outdoor positioning and navigation virtual reality app, combining high resolution 3D visualisation with precise location accuracy to help visitors/ residents navigate around the district whilst allowing district managers to monitor use of public space and engage with users.

MappedIn Wayfinding (Industry Touch) a user-friendly wayfinding solution with a centralised web-based content management system, which allows district managers to control and instantly edit every component of the wayfinding maps and deliver this to kiosks, mobile users and websites.

Commonplace a collaborative insight tool for which allows districts to engage with residents, tenants and service users to improve decision making.

Placemeter an urban intelligence platform which takes the data collected from video feeds and translates it into predictive insights.


Smart London Innovation NetworksMayor of London logo / EIT Digital



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